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What Makes a Photo Memorable

This story claims that scientists have discovered what exactly makes a photograph memorable. This is funny to me, because it is completely obvious to anyone who is a trained marketing professional, and it applies to lots more than just photographs.  As a trained...

A few great photography resources

I love photography.  Here are a few great photography resources I like. Stanford’s Digital Photography 178 Course. Wikipedia’s The Science of Photography entry.  Ted’s The Nature of Light.  MIT’s Introduction to Photography. Lifehacker’s...

What Do Ads Free Video Platforms Mean for Advertisers?

The availability of ads free Hulu, as well as YouTube Red, is a big deal, but it is not surprising. It confirms that all advertising is moving toward “content advertising,” which I define as any type of advertising that focuses on creating compelling...

Why the First Customers Should NOT Come from AdWords

I’m an AdWords guy, or at least I’m a pay-per-click guy, which means that I may be shooting myself in the foot by saying that your first customers should not come from either AdWords specifically, or even PPC in general. But I’m still going to say it. Here’s why....

Why Huge Agencies Suck At AdWords

AdWords is a big thing. But big agencies suck at it. AdWords accounts for at least $15 billion per year in ad spending, and this doesn’t count other types of pay-per-click advertising, but the very best PPC agencies are small or mid-size firms.  The big agencies...