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An Easy Approach To Personal Branding

I don’t do any consulting on personal branding anymore, because I’m focused exclusively on running inbound marketing campaigns.  But I still get questions on how build a personal brand sometimes, and so I thought I would put some ideas down in a post here,...

Notes On Jon Meacham’s Biography of George H. W. Bush

During Snowzilla in DC, I finished reading Jon Meacham’s great biography of our 41st president, George H. W. Bush.  Here are some of the points that I found worthy of remembering: When he ran for President in 1988, Donald Trump tried to get on his ticket as Vice...

On My Hero Albert Einstein

If Albert Einstein is one of your heroes, like he is for me, then you might like to read some of the articles below. I plan to keep adding to this post as I find new articles, books and essays on Einstein. The Valiant Swabian, by John Updike, April 2, 2007. The...

My Favorite Tips for Writing Great Headlines

According to my hero David Ogilvy, headlines are read 5x as often as anything else in your ad, and the same is likely true for your blog posts. I’ve spent a lot of time working on headline writing, and I wanted to share some of my notes. Before going further,...

Five Different Types of Online Learners

I’m fleshing out my thoughts on the different types of people who pursue online learning. Career climbers.  As the name implies, these folks pursue online education to accelerate their careers. Although they may be interested in a credential, they are at least...