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Mary Meeker’s Internet Trend’s Report

Mary Meeker’s Internet Trend’s report should be required reading for anyone in the advertising business. Here are some interesting highlights regarding the global economy and global Internet trends: India passed the US to become #2 global Internet user...

Advertising as a Calling

Advertising is not generally thought of as a “calling” or a noble profession.  But it should be, because advertisers compete for attention, which is the most valuable thing we have, and advertisers should remember this. Will Visit Ad Agency...

An Easy Approach To Personal Branding

I don’t do any consulting on personal branding anymore, because I’m focused exclusively on running inbound marketing campaigns.  But I still get questions on how build a personal brand sometimes, and so I thought I would put some ideas down in a post here,...

My Favorite Tips for Writing Great Headlines

According to my hero David Ogilvy, headlines are read 5x as often as anything else in your ad, and the same is likely true for your blog posts. I’ve spent a lot of time working on headline writing, and I wanted to share some of my notes. Before going further,...

What Do Ads Free Video Platforms Mean for Advertisers?

The availability of ads free Hulu, as well as YouTube Red, is a big deal, but it is not surprising. It confirms that all advertising is moving toward “content advertising,” which I define as any type of advertising that focuses on creating compelling...