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One of the best ways to make something memorable is to turn it into a story.

I once heard about a CEO who threatened to fire any employee who made a request without saying why they were making the request.  This is a bit harsh, but he was actually telling his employees that they needed to be good storytellers.

C.S. Lewis explains it best when he gives us the following example of the difference between a “sequence of events” and a “story”:

  • Sequence of events: The king died and then the queen died.
  • Story: The king died and then the queen died of grief.

The best way to communicate is to tell a story, and that is often done by including the why.

Will